I just HATE when people do this. Brad Callen has an offer where he’s going to give you his book, The SEO Mindset, FREE – or so he claims.
Here’s the page: http://www.bradcallen.com/seomindset/
Now I expected there would be something money-related to this. Here’s that info:
…a free 30-day trial membership to Brad’s ultra private Search Engine Optimization membership website that will help grow my business larger than my widest expectations. Plus, if after the 30-day trial period I decide the SEO Membership isn’t for me, I can cancel my $39 monthly membership at any time.
Yet that’s not what annoys me. What annoys me is that when you go to order the free book, he’s charging $9.95 for shipping. THERE IS NO WAY THIS BOOK COSTS $9.95 TO SHIP! I ship at least once a day for items I sell on Amazon.com and I have never had a book cost $9.95 to ship.
This is just another “infomercial” approach: you get it free but only pay the shipping – which is more than enough to cover the cost of the item. So, he makes money regardless of what it is! Notice how there is no money back guarantee (or I couldn’t find one on the page and I even did a search).
If he was charging something reasonable - say $2.99 – I probably would have made the purchase.
For each of us, our day-to-day lives are filled with obstacles. They can range from minor annoyances to major decisions that we must think through and resolve. If each day consisted of just one obstacle, we could successfully overcome that obstacle and move on about our business. However, that is not what life hands us. Instead, the number of obstacles are too numerous and intensity is sometimes overwhelming.
To alleviate the burden of these obstacles, you must first select the obstacle that requires your attention. It can be the obstacle that is either (a) heavy on your heart and mind, or (b) will take the least amount of time, energy, money, etc.
Once you have made your selection, FOCUS on these 3 aspects: Read the rest of this entry »
For years, I carried a purse that was small and held just the few things I really needed: credit cards, some cash, keys, small bottle of meds, Kleenex, etc. It wasn’t a purse I would take on long adventures: it was simply my back/forth to work and running errands purse.
Two years ago, my sister – who happens to be one of the top sales people for Brighton – gave me the most beautiful purse. No matter where I go, people – even men – admire it. It is a gorgeous purse. However, here’s the problem: it’s simply too big.
I only use maybe 30% of the area inside. What I’ve discovered is that because the remaining 70% is empty, I am starting to put more and more things into my purse: bottles of water, notebooks, etc. The result is an albatross that hangs on my arm.