Lesson 3 – How do I conduct research on my potential clients?

Oh boy.  Market research.  Well, that’s a little hard to do when you don’t have a Facebook group, a business page, or a “tribe.”

I did an initial search on Facebook for technical writing groups.  There were only two types: those out of the country (primarily India), and those associated with college courses.

So, that left me one place to check: Linked In.  This is where most of the technical writers I know will “hang out.”  I posted this on the LinkedIn timeline.

I got ZERO responses.  Not a single person.

I began dinking around with my profile and came across a link to a group I apparently belong to.  (I have not used LinkedIn very much because I never needed to so who knows when I joined this group.)  It is for technical writers and has over 23,000 in the group!  SAY WHAT?

I looked at the posting requirements about whether or not I could add something about my need to gather some information.  While it didn’t say no or yes, I wrote to the group owner. I told him what I wanted to do and he was quite enthusiastic about this.  He asked that I send him the text for the post, and share the results with the group.  HOLY CRAP!

I created the survey in Survey Monkey and sent it to the group owner along with the post text to review and approve.  Unfortunately, as of 11/6 I have not heard back from him.

I did put another post on my page with a link to the survey and did get a response from someone I don’t know.  I also asked 2 technical writers I do know to take the survey as well.  Here is the link to the survey: https://www.surveymonkey.com/r/Preview/?sm=NOualFeEmUPQfa3ItIbouk6D3_2FArlwzBHE7BofHjdfLtCZemci2rWAM_2BPdTn1_2BDC

The 3 results I did get weren’t entirely a surprise except that none of them really related to money. They were more about the perception of the technical writer in the workplace.









I am still hoping to hear from the owner of the LinkedIn group.  I am wondering if placing an ad on LinkedIn to get broader exposure might be an option.  Carolin (on a call) indicated that having 10 responses and talking to at least 5 people is ideal.  I am going to talk to 1 of the people who responded because I don’t know here.  The other 2 are personal friends.