Lesson 4 – What is my brand?


I knew this was coming and it’s not something you can do in a week.  For starters, I had a minor face surgery last week and cannot wear makeup until the would has healed.  Next, I have to find a photographer who has experience taking these types of photos.  I got recommendations from a few people and am in the process of contacting and then interviewing candidates.  I did talk to a local photographer, but I was very confused about what impression I wanted to give because I was trying to tie it to my branding board (which was exactly what I wasn’t supposed to do).  I left the conversation with the photographer that I would contact her when I had a little clearer definition.


OMG.  I knew this would kill me.  In fact, this was my #1 hestitation about signing up for BYP.  I HATE stuff like this.  But Cindy Bidar and Amy Carillo both said a logo is not important pointing out that Carolin doesn’t have a logo per se – and she doesn’t.  I’m trying to follow what’s in the workbook and it’s frustrating the crap out of me.  ARGH!  I looked at Carolin’s BYP main page and it really doesn’t have a logo: it’s centered around her which makes sense because she’s a personal coach of sorts.  My coaching is technical in nature and will not be based upon me but on the type of coaching.  I ended up not having a logo.

Brand Board

Well, now I’m not sure what to do.  I found colors I like, but I have to find a photo and then pick my colors to correspond with that photo.  This ended up taking hours of searching and looking and hunting around resulting in only total frustration.  Finally, after a few weeks, I was on a call and talked to Belinda.  Plain and simple: forget about the business and pick some visual things you like.  I was viewing this as something to build my entire business identity around.  In actually it is only used to give you a “feeling” about the colors, fonts and style you like.  Here is what mine ended up looking like after a 10-minute talk with Belinda.

Anyone who knows me will tell you this is “so me.”  I love the beach and water – and one of my primary reasons for undertaking this endeavor is to get back to So. California and the beach.

My favorite color is purple, with secondary colors being pink (red) and green.

When I posted this in the FB group, this is what I wrote: