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How Product Reviews Affect Selling on Amazon

Imagine you’re looking to buy something on Amazon: a book,  a CD, a toaster, a pool part, whatever.  You are generally going to read the views before you buy.   And, typically, if something has bad reviews across the board, you’ll move onto the next option.

How does that affect what you sell on Amazon?  Quite simply, if someone is going to bypass a product because of the bad reviews, they are never going to see that you have it for sale. more »